barnes nobles

Lawyer Boy Publicity: A Personal Approach

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LAWYER BOY doesn’t come out until Tuesday, but my local Barnes & Noble was selling the book today. They had four copies of the book on the “Hardcover New Releases” table, and one of them was propped up on a bookstand.

I went to that Barnes & Noble to study for the bar exam—22 more days (!)—but ended up spending my time hovering nearby my book, waiting for somebody to pick it up. Trouble was, this bookstore is in Chicago’s business district, and nobody really goes there on weekends.

But FINALLY, some guy carrying two or three other books picked up LAWYER BOY and flipped though it for five whole minutes. He read the jacket description. Read the blurbs. Read a random page. But then he put it back on the bookstand.

“Didn’t make the cut?” I said.

“Excuse me?” he replied.

“You flipped through the book for like five minutes. And it looked like you were into it. You only flipped through that other book you’re holding for like sixty seconds. What the hell?”

“Do we know each other?”

The guy’s name, I learned, was Sam. Sam was in town for a summer clerkship at BigLaw…and I’m pleased to report he ended up buying a copy of Lawyer Boy. And no I don’t feel weird about talking somebody into buying my book; I’m panning to persuade people for a living, after all.





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