Congratulations to Counselor Dodger!

Here is your official congratulatory e-mail from my Product Liability Professor Bruce Ottley:

After read the entries, I think the best one was from “Dodger” on March 14th, 2007 at 4:40 am that said: “Yuck! Do NOT drink this, it will hurt you!”

The reason is that we are trying to write a warning that will get the attention of a seven year old. I don’t think a warning that said the product would “kill you” would really get the meaning across to a seven year old.

However, every seven year old understands the meaning of “yuck” and the fact that something can “hurt” them. The warning is written in the language of its target: a seven year old. I cannot overstate the importance of targeting the warning to the audience.

I think “Dodger” has a future as an attorney helping companies create product labels that convey the essence of the risk. I wish him/her the best of luck.

Product Liability Professor Bruce L. Ottley

Technorati Tags: Product Liability, Contest, Lawyer Contest

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