Pre-Order I GET PAID FOR THIS For Just $11.96


Now's your big chance to take my publisher to the cleaners and pre-order a copy of my upcoming book, I GET PAID FOR THIS: Kicking Ass and Taking Notes in Vegas, for just $11.96. And that includes shipping. You can make that happen by clicking HERE.

Huffington Post & Las Vegas R-J

Big, awesome stories about my book in The Las Vegas Review-Journal and on HuffingtonPost. Check 'em out!

Fool Me Once Reviews from the Local Press

All three of Las Vegas’s alternative weeklies like my book. For the most part.

If I had to put grades on the reviews, I’d say that Las Vegas Weekly gave me an A, CityLife gave me a B+, and Vegas Seven gave me a B.

Here are the highlights:

CityLife: "It's an oddly addicting read."

Las Vegas Weekly: “Lax has a purpose—he is using Vegas to research a book on the art of deceit—and what he seems to find is that this city may actually be more honest than most because it can be so crass and harsh. Fool Me Once marks real growth for Lax..."*

Seven: "He has a good sense of humor, and no trouble putting together readable sentences. For those reasons, Fool Me Once will most likely resonate with Vegas locals more than anybody else. Lax, a Chicago transplant, seemed right at home before he even unpacked his suitcase."

*Also from the LVW Review: “Before you claim I’m sucking up to Lax because he is a Weekly colleague, I urge you to revisit the lambasting I gave Weekly writer John Curtas’ ‘guidebook’ in November.”

4 Reviews from 4 Blogs

The blogosphere likes my book, for the most part.

Here are the highlights of some recent blog reviews:

From BellasNovella:

"Part memoir, part random facts—it brought to mind Freakonomics (and not just because Lax mentions the book), but was a much more enjoyable read. All the ingredients for a quick fiction read: the love story, the humor, the fun ensemble cast - it had a relatable, fun tone, not often found in memoirs."

From ReviewsByLola:

"I thought Rick was an endearing memoirist. He seemed suave at times, but then he would act completely naïve in other situations, which made me think he would probably be pretty fun to hang out with."

From LawSchoolLive:

“Rick is a great writer. His chapters read like Tucker Max stories, except Rick is self-deprecating and relatable: a lawyer you’d want to grab a beer with and hear the stories from personally. He describes immersing himself in the fantasies of Las Vegas totally sans ego, writing from the perspective of a guy who seems as awestruck by Vegas...”

From an overall negative review by Jseliger/TheStory’sStory:

“The chapters are vignettes with recurring themes: The hot roommate Oxana appears; a non-relationship with a girl named Zella culminates in a three-night hookup between her other shags, much like that one weekend you had in college; being a magician appears, disappears, and reappears; quasi life lessons come from a hooker named Kiana. The major weakness of Fool Me Once is its lack of a main narrative thread, since one section has little to do with another. This doesn’t make individual moments weaker, but one does start to wonder whether the book is going in any particular direction. Although I don’t wish to spoil the end, the answer is probably obvious. Still, parts are clever and the book is pretty funny: ‘My fellow law school graduates went off to Europe to ‘find themselves’…I’m pretty sure this is code for ‘do drugs.’”

A Little About(.com) My Book

Today, Zeke Quezada at About.com had this to say about Fool Me Once:

“It's a book that makes you want to move to Vegas to increase your likelihood of having an interesting life, it makes you question everything far more and smile at the absurdities of life. Mostly though, Fool Me Once, chronicles Vegas situations in such a way that you will not stop reading until the end and then ponder your own Vegas story. This book should be on your poolside reading list. The next time you need a book that is fun, helps you have a good time and requires no emotional attachment, Fool Me Once is what you are looking for.”

What an awesome review! Exactly what I was going for with this book. Big thanks to Mr. Q. and all the fine people at About.com, advisors of all matters animal, vegetable, and mineral.

Everything's Huge in Texas, Including My Book

Fool Me Once, a "memoir of deceit and romantic delusion" is a Dallas News Recommended Reading book.

So, Dallans (Dallites? Dallasonians?)....start reading it, already!

MAGIC Magazine Mini-Review of FOOL ME ONCE

From the December MAGIC magazine:

"Next month, your local bookstore will have the latest memoir by Rick Lax, FOOL ME ONCE, on its shelves. Set in Las Vegas and incorporating a cast of characters including strippers, Criss Angel, bartenders, and Lance Burton, in the broadest sense, FOOL ME ONCE is a funny, engaging, and personal discourse on deception in all its forms, magic tricks included."

Thanks, MAGIC!

(Side note: the guy on the cover of this month’s MAGIC magazine, Guy Hollingworth, is a fellow magician/lawyer. He invented one of the best magic tricks I’ve ever seen: Reformation. Reformation is not only awesome, it’s also the most difficult trick I know. If you know a harder one, I’d love to see it.)

2012 Presidential Books and The One Person who can Save This Country (Hint: It's Not Her)

Sarah Palin’s got a new book coming out, and so does Newt Gingrich, and so does Bobby Jindal, and so do I.

Am I planning to run for President under the Republican ticket in 2012 or what?

Let me be clear about this:

As of now, I have no definite plans to run for President. I’m happy writing for Las Vegas Weekly. It’s a fulltime job, and serving my reader/constituents fulfills me completely. Plus, I plan to spend 2011 promoting my book, Fool Me Once: Hustlers, Hookers, Headliners, and How Not to Get Screwed in Vegas. So, no, I’m not planning on throwing my hat into the ring.

Do I think I’d make a good President?

Obviously I would. I’d be infinitely better than any of the other candidates. I’m the only guy who can turn this country around—I think we all know that. But, as of right now, I’m simply not interested in running. (So let’s get this straight: if, for whatever reason, I do run for President—which I won’t—I’ll be the one doing the favor for you.)

Does the fact that my book’s subtitle has the words “hooker” and “screwed” in it hurt my chances in the Bible Belt? Please. If there’s one thing the American votes have proven time and time again, it’s this: we vote for candidates who are affiliated with hookers in some shape or form.

In conclusion, I’m counting on your vote.

Now, moving to a related matter and getting serious for a moment: I’m one chapter into the George Bush memoir, and I’m loving it.

I posted that on facebook, and for the life of me, I can’t remember the last time I took so much flak from so many of my friends.

You Can't See (or smell) Scratch-&-Sniff Popup Pages on an iPad or Kindle...Yet

My new book, Fool Me Once: Hustlers, Hookers, Headliners, and How Not to Get Screwed in Vegas comes out in January. That means you have two months to make a potentially life-changing decision: Should you buy a copy of book or should you buy an electronic copy of the book?

On one hand, the electronic copy is cheaper and kills fewer trees. On the other hand, trees are assholes. They’d have no hesitation about chopping you up and reading you. Plus, if you do go for the electronic version, you’re going to miss out on all the great Scratch-&-Sniff popup pages. But hey, if you’re not interested seeing (and smelling) a perfect 1/1000th scale replica of CityCenter, suit yourself.

On a more serious note: I’m starting to think iPads and Kindles aren’t going to replace hardcopy books, after all.

iPads: I’ve got an iPad. I use it every day. I also read books every day. But I’ve never read a book on my iPad. Because I can’t. Tried once. Not even close. With email and facebook and Netflix a click away (well, two clicks), you’d need the self-restraint of a Buddhist monk on Ritalin to get through a single chapter.

Kindles: They’re pushing them hard at Barnes & Noble. I see people buying them every day. But I rarely, rarely see anybody reading on Kindles. Maybe this is different in cities with mass transportation systems, but here in Vegas, Kindles are rarer than Buddhist monks on Ritalin.

I really need to expand my comedy references.

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