January 2011

Fool Me Once Book Release Party Pics

There’s no immodest way to say this, so I’ll just come out and say it: I just had the #1 best book release party in history. Here’s the proof, courtesy of Bryan Adams Photography:

Speical thanks to Rumor Botique Hotel, Suzanne Lugano, VEGAS Magazine, Las Vegas Weekly, Paula, Kelli, Janice, Jeff, Dave, Josh, Craig, Jeremy, Barnes & Noble and everyone else who helped make the night fantastic.

 





Fool Me Once Reviews from the Local Press

All three of Las Vegas’s alternative weeklies like my book. For the most part.

If I had to put grades on the reviews, I’d say that Las Vegas Weekly gave me an A, CityLife gave me a B+, and Vegas Seven gave me a B.

Here are the highlights:

CityLife: "It's an oddly addicting read."

Las Vegas Weekly: “Lax has a purpose—he is using Vegas to research a book on the art of deceit—and what he seems to find is that this city may actually be more honest than most because it can be so crass and harsh. Fool Me Once marks real growth for Lax..."*

Seven: "He has a good sense of humor, and no trouble putting together readable sentences. For those reasons, Fool Me Once will most likely resonate with Vegas locals more than anybody else. Lax, a Chicago transplant, seemed right at home before he even unpacked his suitcase."

*Also from the LVW Review: “Before you claim I’m sucking up to Lax because he is a Weekly colleague, I urge you to revisit the lambasting I gave Weekly writer John Curtas’ ‘guidebook’ in November.”





4 Reviews from 4 Blogs

The blogosphere likes my book, for the most part.

Here are the highlights of some recent blog reviews:

From BellasNovella:

"Part memoir, part random facts—it brought to mind Freakonomics (and not just because Lax mentions the book), but was a much more enjoyable read. All the ingredients for a quick fiction read: the love story, the humor, the fun ensemble cast - it had a relatable, fun tone, not often found in memoirs."

From ReviewsByLola:

"I thought Rick was an endearing memoirist. He seemed suave at times, but then he would act completely naïve in other situations, which made me think he would probably be pretty fun to hang out with."

From LawSchoolLive:

“Rick is a great writer. His chapters read like Tucker Max stories, except Rick is self-deprecating and relatable: a lawyer you’d want to grab a beer with and hear the stories from personally. He describes immersing himself in the fantasies of Las Vegas totally sans ego, writing from the perspective of a guy who seems as awestruck by Vegas...”

From an overall negative review by Jseliger/TheStory’sStory:

“The chapters are vignettes with recurring themes: The hot roommate Oxana appears; a non-relationship with a girl named Zella culminates in a three-night hookup between her other shags, much like that one weekend you had in college; being a magician appears, disappears, and reappears; quasi life lessons come from a hooker named Kiana. The major weakness of Fool Me Once is its lack of a main narrative thread, since one section has little to do with another. This doesn’t make individual moments weaker, but one does start to wonder whether the book is going in any particular direction. Although I don’t wish to spoil the end, the answer is probably obvious. Still, parts are clever and the book is pretty funny: ‘My fellow law school graduates went off to Europe to ‘find themselves’…I’m pretty sure this is code for ‘do drugs.’”





A Little About(.com) My Book

Today, Zeke Quezada at About.com had this to say about Fool Me Once:

“It's a book that makes you want to move to Vegas to increase your likelihood of having an interesting life, it makes you question everything far more and smile at the absurdities of life. Mostly though, Fool Me Once, chronicles Vegas situations in such a way that you will not stop reading until the end and then ponder your own Vegas story. This book should be on your poolside reading list. The next time you need a book that is fun, helps you have a good time and requires no emotional attachment, Fool Me Once is what you are looking for.”

What an awesome review! Exactly what I was going for with this book. Big thanks to Mr. Q. and all the fine people at About.com, advisors of all matters animal, vegetable, and mineral.





 

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